The Key Message Builder helps you turn complex ideas into clear, repeatable language your whole team can use. With one simple framework, you’ll craft messages that align across reports, proposals, and posts—so your story stays consistent, credible, and easy to share.
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Use key messages for:
- Website copy and social posts
- Press releases and media kits
- Speeches and talking points
- Fundraising updates and proposals
- Onboarding or internal prep
Read more about key messaging and why it's important in this related article.
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Create Consistent Messaging
key Message
Template
Free Download
Writing Advice
The Eve Edit Co. Key Message Builder offers clear direction on how to include facts, data, and human context in your key messaging.
Fillable PDF
The PDF template is fillable so you can use it like a worksheet and share with your team.
Example included
A detailed example shows how key messages could be crafted for a specific program.
